Why Low Priced Designer Glasses Are Not Cheap Designer Glasses

The search for bargains is a key motivational force for shoppers but, with some products, paying a low price sometimes prompts suspicion that the item itself is not well made. When it comes to designer products, many believe the only reason a low price is offered is because it is a cheap imitation. This is especially true for designer glasses where low prices are believed to mean that cheap designer glasses, and not the genuine article, are actually being purchased.

However, with the growth of online stores, many previously expensive items have become very affordable. They can be accessed everywhere on the internet, from prada handbags to versace dresses and everything in between. This is only possible thanks to the arrival of independent online stores providing these designer products, such as Valley Optics in the designer glasses market. The ability of these sites to keep their overheads to an absolute minimum means the cost to the consumer is much lower, ensuring there are ray ban glasses UK consumers can afford.

Amazingly, these stores are often able to set better prices for the consumer than the brands themselves on their official websites. Which only underlines the fact that people wonder how it is possible at all, increasing suspicion and having people look twice? The fact is, however, that the reasons for these low prices are very straight forward, meaning there is no need for any suspicion at all.

The basic reason is that the designer products themselves are bought in bulk by the online store and taken to their warehouse. From here, orders are met and the products are distributed directly to the purchaser. And, with normal mail services the actual method of distribution, the costs of distribution are kept low too.

But this does not really explain the low prices. In fact, it is not because of the warehouse and a postal based delivery service. It is actually because there is no shop premises to upkeep and so many of the overheads are removed. High street shops and even small units can be very expensive to rent, so before anything is sold, this rental figure is going to the spread across all of the shop stock.

Add to that the electrical bills, salaries of staff members, cleaning costs and even business and tax registration costs, and the overheads really do start to add up. Depending on the monthly total, this can then add dramatically to the retail price of an item.

However, the item itself, whether designer sunglasses, clothing, bags or shoes, is generally not so costly to make. True, it may cost more than unbranded products, but the divide between them is generally surprisingly narrow. And this is where the online sunglasses store takes advantage of the high street opticians. The added extras are nowhere to be seen.

Of course, that is not the complete story either. The rise of online stores means that there is huge competition, even in the realm of ecommerce. This has ensured that even internet companies cannot rest on their laurels. This competitive world means that all sites are seeking the absolute best deals to offer their customers, which obviously includes the biggest designer names at the lowest prices.

What is more, the fact that an internet market is not limited to one town, city or region, but a truly international spread of potential customers, means the sky is practically the limit in terms of sales. This also helps to keep prices down as businesses know they are going to find someone to buy their stock. Even if nobody in London wants to buy particular gucci sunglasses, someone in Paris or Moscow or Sydney may decide to purchase it. With stock moving quickly, turnover is higher and profits increase.

What this effectively means, of course, is that everyone is a winner. Consumers do not have to worry about being tricked by buying cheap designer glasses, the designers continue to sell their products and the sites enjoy high sales figures.

Thanks to online stores like Valley Optics, when it comes to such famous designer products as prada, versace and ray ban glasses, UK consumers know they have access to a genuine brand name they have always wanted, and it will not cost them an arm and a leg.

About the Author

Kathryn Dawson writes articles about Valley Optics, a leading store for finding high quality cheap designer glasses on the web. Highly experienced opticians at valley optics offers massive discounts off designer glasses by all the top brands, including Prada glasses, Versace sunglasses, Jaguar glasses and ray ban glasses uk, having a goal to provide their customers with the best designer glasses out there and to save them a fortune on high street prices.