Wednesday, August 31, 2011

VonZipper – Attention Grabbing Shades

VonZipper is a designer and manufacturer of high-quality sunglasses, goggles, accessories and soft goods. The company was founded in 1999 inSan Clemente,California, by a group of friends who were involved in extreme sports, like skateboarding, BMX riding, snowboarding and surfing. They created a brand that reflected their laid-back and fun-loving lifestyle, initially selling out of a side warehouse.

Their creative designs and quirky advertising campaigns quickly earned them a cult following in the extreme sports community. Their adverts have shunned the usual conventions of dramatic poses and scenes, instead portraying a much more relaxed and humorous feel to their brand, often including their sponsored athletes in comical situations. VonZipper now give back to the extreme sports community with a close customer relationship, sponsoring numerous events on the extreme sports calendar.

The visually striking designs of VonZipper sunglasses have given them a dedicated celebrity following, particularly amongst celebrities known for leading the way in up-and-coming fashion trends. Celebrities spotted wearing the brand include Kanye West, Rihanna, Justin Timberlake and Katy Perry. VonZipper sunglasses also had their very own cameo in the blockbuster ‘Iron Man', where main character Tony Stark, played by Robert Downey Jr., wore VonZipper Fulton sunglasses at various points in the movie.

VonZipper also sponsors a number of athletes in the extreme sports world. This includes pro surfer Donovan Frankfreiter (who has appeared in a number of VonZipper's iconic advertising campaigns), skateboarding legend Bucky Lasek, motocross riderRyanCapesand wake boarder Mike Ennen. This is just a brief list of some of the professional athletes that VonZipper sponsors, all of which VonZipper work very closely with.

Today VonZipper is owned by Australian clothing manufacturer Billabong. The VonZipper styling fits in with Billabong's core range of surf and skate wear, which often include bright colours, bold patterns, and place the emphasis of the design on individuality and fun.

VonZipper have this same ethos, which comes across in the designs of its sunglasses. They promote a message of "a positive manifesto to the alternative mind set, where it is your God given right to scream your individuality at the top of your lungs." This mindset has seen the popularity of VonZipper move beyond the initial skate, surf and motocross following, into the mainstream of fashion, but it still retains its quirky and alternate styling traits.

To get your pair of VonZipper sunglasses, visit Red Hot Sunglasses. Red Hot Sunglasses stock a wide range of VonZippers, in many different colours and styles. The VonZipper Rockford Aviator sunglasses are the perfect pair to show your love for the VZ brand. They come in Rasta black, vintage gold, white/black and cyan/yellow, which really stand out from the crowd with the unmistakable bold colouring. Any pair of VonZipper sunglasses would be a great addition to your wardrobe, adding a summery feel to any outfit, even if the weather itself isn't summery.

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