Fashion Models or Lingerie Models?

One of the highlights of the year as a lingerie buyer is to see the cat walk
shows at the lingerie trade fairs. It's all well and good scouring the
trade press and seeing editorials about developing and current trends within the
industry or wandering around the stands of the different manufacturers to see
not only whats on offer at each, but what do they have in common and where do
they stand apart. This is where a well produced cat walk show comes into its
own, particularly where it is broken down into sections that put some of the
trends together, showing ranges from different manufacturers that identify the
common threads within the industry for the coming season.

It has to said however, that great as this might be, it also needs models who
show off the product to its full effect. Some of the manufacturers, Curvy Kate being a prime
example, have taken the approach of having 'real women' as models. Most of the
manufacturers when it comes to photo shoots for their trade catalogues and
adverts, choose models who have curves and will do justice to the lingerie they
are looking to promote. This also applies to the models who work on the stands
at trade shows, with DD plus models, modelling DD+ bras and so on.

However when it comes to the Cat Walk shows, it has to be said that there is
a tendency to use 'Fashion Models', who sadly in the main are lacking the
necessary curves, that lingerie models really need. Now I'm not saying that they
all need to be DD plus, as many of the smaller cup samples come in a B Cup, but
sadly it is an all to common sight, to see obvious use of chicken fillets,
gaping bra cups and briefs that look baggy, as the bum to fill them is sometimes
missing.

Fashion models unfortunately still have that certain look, which clothes
manufacturers may feel show off their products to best effect, but they do not
represent the ordinary woman in the street and the reality is that when it comes
to lingerie and swimwear, models need to a completely different profile. So to
all you model agents up and down the country, when it comes to lingerie and
swimwear shows, can you make sure that the models who are put forward have the
necessary figures to carry lingerie to its best effect and lets move away from
the size zero or is size zero and a half that we now appear to have.

About the Author

Richard is the lingerie buyer for Just Bras Lingerie Outlet and www.JustBras.co.uk. He regularly blogs on the latest trends in the lingerie world at www.JustBras.co.uk/blog