With the rapid development of e-commerce in the country, women's groups are increasingly becoming the main force in online shopping consumer, humane, and fashion, constantly shaping the personality and charm, has become the pursuit of most women, "she economy" is already coming for the this, the major online shopping platform for women have increased market penetration efforts, at the same time, some specific groups of women come to the fore vertical type sites, which are more representative, such as jewelry class B2C Hyun net, surface quite a mixed bag of jewelry on the market, show off the secret behind the net brand break through what is? Reporters interview with this question of its CEO Ma Ming Chak.
Ma Ming Ze told reporters, according to the authority of the domestic women's jewelry market survey, women's jewelry market, the per capita share of less than 7%, Japan 98.2%, Thailand 68%, Hong Kong 54% Singapore 48%, Malaysia 47%, but the domestic market of women's jewelry rapid growth, according to experts predict that by 2012 China's women's accessories will increase to more than 55% market share. China has nearly 14 million people, of which 600 million are women, showing that this market has great potential, but the status quo, the domestic jewelry market is indeed quite a mixed bag, good style and design will be quickly imitated by the cottage and , which led to the best designers can not easily be put into production of their products, more and more consumers can not buy into the bed of roses jewelry, stylish on-line network is to meet the needs of these users.
Hyun Network (www.ohxuan.com) advantages in product design and ideas include:
1, adhere to multi-brand operation strategy, Hyun network platform to sell products to its own brands, but will also be introduced into other jewelry brand, Chow Tai Fook has successfully settled Hyun network, Swarovski and other well-known brands being in contact. Expected in the near future, there will be more and better show off jewelry brand in the network platform, and even some not line the sales of the brand.
2, the network will continue to improve the recent Hyun designers and buyers team, later will reach dozens of people, members are well-known or very talented young designers, in addition, will give full play to show off their networks throughout the world to buy hand edge, always pay attention to fashion information, maintain the trend of sharp "smell."
Swarovski and other well-known brands being in contact. Expected in the near future, Fashion silver jewelry there will be more and better show off jewelry brand in the network platform, wholesale silver jewelry and even some not line the sales of the brand.
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