Brand Story of Benetton

In the life style of leisure wear, Benetton holds pace with Esprit from California to become in the major place of occasions. Benetton apparel embodies the sense of worth of the new youthful era.

The original Benetton attire was primarily geared to youth and children. Quite a few yrs then, customers at all ages recognized it. Its style is informal and interesting and tailoring facilitates put on, applying inspiration from nostalgic feeling to current attire, for instance ski suit created with high-tech artificial materials in fifties, herringbones suit and designer mens shirts in sixties, disco attire made by stringing beads and leather collectively in seventies and the like. Furthermore, you'll find a number of youngsters apparel resembling North European fashion theme, including blue household sequence of mens casual shirts. The most often location they go is Peru. This nation in South America provides them with endless inspiration.

From the beginning, Benetton pullover was woven by Giuliana by fingers, mating it with brilliant colours to discriminate knitted sweater created in Britain. There have been 18 items of clothing for the first series, predominantly violet slipover. Afterward, bright colour mix of noticeable Mediterranean and South American style grew to become the poster of Benetton. Benetton clothing is predominantly in natural fiber, such as cashmere, wool and Angolan wool material. So as to cater to the local favor and fashion pattern, Benetton pullover is made totally having a little level of dyed yarn.

Benetton clothes tries to surmount sex, social class and nations to reflect a kind of existence philosophy, which was proven in the advertisement movement of "Benetton——colour of the world" (1983) named "Olivero Toscani". The unique ads of Benetton get many focus from the world, its advertisement content involving terrorism, racism, AID etc with no mentioning Benetton clothes. Some advertisements even brought about popular dispute.

The high-tech production technology, imaginative style and exceptional market marketing make Benetton Company become 1 of outfits producers developing at the fastest pace. The company was set up in 1965 and, at least now, has set up over 4 thousand shops in over 1 hundred nations. Well-known for "united colours of Benetton" "Sisley" "012" brand, its product sequence reaches as far as tolls, makeups, swimming suits, glasses, watches, stationery, lingerie, shoes, household products etcetera. The worldwide strategy of Benetton is to make the name of Benetton become popular to the world like MacDonald and coco cola. In some nations, Benetton can be said to be one of the Italian brands with the greatest reputation amongst youth and are sold in many department shops and exceptional stores. In 1994, Benetton ranked the first within the sales of adult clothes in Italy.

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