Fit a Fashion Brand to your Lifestyle with Polo Ralph Lauren

"Personal style is about a sense of yourself, a sense of what you believe in and wearing what you like. "

- Ralph Lauren

 

Ralph Lauren, otherwise known as Ralph Lifshitz was born in the Bronx in New York. He was Jewish origin and attended a Jewish day school until he graduated to a mainstream high school. Here it was clear that Ralph had high aspirations for the future as he sold ties to his peers and wrote underneath his photo in the yearbook that he wanted to be a millionaire.

 

Ralph went on to study business at college but dropped out to join the US army for two years. Later he married Ricky Anne Low-Beer, a receptionist in New York. Ralph never attended fashion school. He worked for a while as a sales man for Brookes Brothers, and then with the financial backing of Norman Hilton, he opened a small necktie store where he also sold his range of ties under the name ‘Polo'. He later bought this name from Hilton to be his own.  In 1970 he launched a men's clothing range, and shortly after came the first women's collection which took the tailored idea of men's clothing, but made it slightly more feminine and delicate. The polo emblem became the iconic image of the brand and was first featured on the cuff of the tailored women's suit range. Shortly after the polo mesh shirt was released showcasing the logo on the front and was made in 25 different colours, which is now the Ralph Lauren classic.

 

By 2007 Ralph Lauren had 35 boutiques in total in the United States. As of 2011 Ralph Lauren is worth an estimated $5.8 billion dollars; he clearly underestimated his anticipated millionaire's status when he left school! Ralph always made sure that the quality of his clothing is impeccable and that the brand maintained the status of a high end luxury item. The fine materials and sturdy polo shirts combine heritage, performance and style offering something for every lifestyle choice.

 

Ralph Lauren has redefined American Style with his exquisite and exclusive range. He caters for men, women, children and the home. His ranges also embodies the idea that fashion does not just stop at parties and on the runway with the introduction of the sporting range, he showed that you can be stylish no matter what you do with your day. Ralph's range of sunglasses also represents the elegance and class of the American women and the style being influenced by their lifestyle. Some of the protective eyewear holds the famous logo of the polo player which symbolises the iconic brand and makes them stand out from any other collection of sunglasses. The rich and lavish lifestyle that is seen in the Ralph Lauren collections often comes out in the sunglasses range as they make you feel individual and significant. The exclusive designer shades offer a high end label but are still good value compared to other designers today.

About the Author

Stefan Lindberg

http://www.redhotsunglasses.com/

A Classical Look with a pair of Chloe Sunglasses

Gaby Aghion founded Chloe the French fashion house in 1952. It was the first house of luxury ready-to-wear garments. The other fashion houses were producing Haute Couture, clothing that was made to measure. The undeniable beauty of Haute Couture embodies the idea of ‘you get what you pay for'. The expensive fabrics and the extreme attention to detail means it is out of most peoples price range. Chloe recognised this gap in the market and created ensembles that mixed the restrictions of Haute Couture and ready-to-wear creations. She deserted the stiff formality of the 1950s fasions and created a line that favoured the body conscious customers the market wasn't catering for; it was made out of fine and soft fabrics that were not restricting and freer flowing. She called it ‘luxury prêt-à-porter' this fashion breakthrough created the ‘Ready-to-wear' ranges that are around today.

In the 70s Chloe became one of the most iconic brands of that time with its customers including Jackie Kennedy, Brigitte Bardot and Grace Kelly. This was all thanks to the talented eye of Lagerfeld, Chloe's main designer at the time. The artistic designer carried on working for the label, and then with need for a slightly new direction Stella McCartney came in to play along with Phoebe Philo whose clothing line introduced a feminine, romantic and sensual touch to the brand. This turned the heads of A-Listers such as Natalie Portman and Kristen Dunst pushing Chloe on to the Red Carpet and attracted the high media attention.

From 1998 onwards Chloe launched a new range of leather goods, bags, sunglasses and corrective eyewear. The timeless accessories were a huge hit in the fashion world launching the Chloe brand in to the forefront of the industry. The Paddington was the first ‘it' bag the intricate details of the padlock and key and the structural shape made the bag a perfect unique tote. The sunglasses stay with the true core of the brand keeping the sophistication of the 70s with the Grace Kelly inspiration and also having a hint of romanticism and reams of femininity.

The 70s era was undoubtedly the main inspiration for the Chloe sunglasses range with the oversized frames and odd splash of colour on selected designs. However they still manage to keep a contemporary edge making sure they stay on trend. The classical elegance of the shapes and colours make them fit any outfit and any face shape. Chloe sunglasses are the perfect addition to a summer wardrobe. They supply in very small numbers making sure the individuality of the product is maintained.

A collaboration later on with Hannah MacGibbon introduced the launch of the first fragrance and she was named the artistic director.  MacGibbon then showcased her first collection for Spring/Summer down the runway in March. She has recently left the company and has been replaced by the former ‘Pringle of Scotland' designer, Clare Waight Keller.

About the Author

Stefan Lindberg

http://www.redhotsunglasses.com