New players for NBA like new spokeman for Nike, in previous times, the biggest spokeman is Michael Jordan, endorse Air Jordan Shoes which signature his name on it. As Nike generate produced Nike shoes for Jordan, the new released Air Jordan 2011 shoes continue break the traditional. However, as Jordan has retired the NBA, Kobe Bryant and Lebron James, the talent basketball players have occupy half of the Nike empire.
As Kobe Bryant cooperate with Nike since 2005, Nike has released more than 6 series sneakers for Kobe Bryant, from Kobe IV to Kobe VII, the most advantaged sneakers in the history. However, the failure of Lakers in 2011 competition forced Nike changed its focus on Lebron James.
For LeBron, a former Rookie of the Year, a gold medalist in the 2008 Olympics, and a two-time MVP of the NBA, Nike has come up again with a pair that suits his game of mixed finesse and power. For maximum comfort and lightweight design, LeBron 9 will come featuring the newly-designed fuse technology on the upper part, carbon fiber covering the rear part, Zoom Air on the forefoot and the 180-degree Air Max unit on the heel part. Completing the design is the traditional LeBron signature on the tongue and logos behind the shoe and on its sole.
It would be a plus if Nike includes extra white and red laces to give customers a variety of options to customize their pairs. With the design, the shoe looks very promising. It can cater guards who need to be quick and explosive to the basket, as well as forwards and centers who need to establish force underneath. Lebron is an all-around player that is why all his signature shoes are for all positions of the game.
Compare with other styles of Lebron shoes, the Lebron 9 "Scarface" uses both white and black on it's upper. An upper that for the first time on a Nike shoe, features both Flywire and Hyperfuse technologies. The forefoot portion of the shoe is white and accents the Flywire very nicely in red. The rear portion of the upper is black and uses a white Swoosh. The upper portion of the midsole is black while the lower portion uses red and contains the Nike Air unit. This color scheme reflects not only the advertising for the movie but also represents the Heat very well.
Unlike the Kobe Bryant signature sneaker line, King James and his signature sneakers are going forth and multiplying. Already we have seen several colorways of the new LeBron 9. A LeBron 9 that has yet to see a single release. In addition, to Lebron's signature sneaker, his "Soldier", "Ambassador" and V/2 series are all looking like they will be making appearances very soon. As you can see, Lebron's shoe line is working very hard. King James has also worked very hard in the promotion of these shoes. He and Nike shoe designer Jason Petrie have spent a lot of time abroad promoting his new shoe. Most of his time lately has been spent in China. Let's just hope Lebron is doing the same during this off season. He needs to finally get an NBA Finals Championship Ring. That way his new LeBron 9 can drop in a beautiful metallic gold colorway.
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